Welcome to my Website

Skin problems such as eczema, psoriasis and acne affect 30% of the population and for everyone else skincare is an important part of everyday life which costs time and money.

Having spent over 10 years in the Dermatology/Skincare health sector I'm hoping the information provided on this site will uncover the science behind good skincare routines and offer real solutions for real skincare issues.

I have always had an interest in Healthy Eating and Lifestyle issues particularly around parenting. In these sections I am hoping to discuss issues around food choices for families and the peaks and troughs of parenting today.

We are proud stockist of SkinCeuticals Products.

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About Me

Selene Daly

My name is Selene Daly and I am based in Sligo in the West of Ireland. From a little girl I grew up watching my mum working as an amazing nurse and carer and realised it was all I wanted to do. I graduated in General Nursing in 2000 and discovered the world of Dermatology shortly after. I always had a passion for skincare.

I obtained a Dermatology Nursing Diploma from the University of Wales and subsequently went onto complete Skin Surgery Skills course from the University of Hertfordshire along with Nurse Prescribing from the Royal College of Surgeons. This has led to my current post of Dermatology Clinical Nurse Specialist.

My areas of special interest are Childhood Eczema and Skin Cancer Prevention. I have been involved in rolling out awareness programmes at regional and national level and really enjoy health promotion. The whole idea of medical aesthetics has always interested me and I was lucky enough to obtain a certificate in Dermal Fillers from Medics Direct in London and train in Medical Peels and IPL therapy.

As a consumer, a big bug bear of mine is purchasing products that promise to deliver but never do. My friends and family come to me all the time with questions about products and routines as I’m the biggest skincare geek they know. I love reading Blogs and reviews and after much encouragement have finally decided to set up my own.

My other big passion is my two amazing children Grace and Sean. They make everyday happy and since they picked me as their mammy I have been on the steepest learning curve of my life.

Growing up I always admired the timeless beauty and elegance of Grace Kelly. Not alone was she accomplished in her career but she also believed her role as a mother was the highest prority in her life. I have tried to emulate her style into my own (unsuccessfully sometimes) and of course my own beautiful daughter is named after her. She once said:

I am basically a feminist. I think women can do anything they decide to do.

Please let me know what you think of my site. Any questions or comments are most welcome.

Grá Mór,


Recent Blog Posts


Itchy Little Monkeys

  One of the most frequently asked questions on the page is how to manage eczema. A great way to do this is to use clothing to stop children from … [Read More...]

Elave Baby Range

I've just had some feedback from a friend who was looking for some advice around nappy care for her teething 6 month old who has eczema.  Firstly I advised … [Read More...]


Bioderma Photoderm MAX

What a beautiful week its been.  Unfortunately it seems that the sunsmart message has fallen on a lot of deaf (and red ) ears. Remember from 1st March … [Read More...]

Contact Me

You can contact Selene using the form below or send emails to selenedaly@hotmail.com

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